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Action: Sell Chocolate and Save Endangered Species
Sell Chocolate and Save Endangered Species
One of the chocolate bars made by Jon Stocking’s company

Jon Stocking, a cook on a tuna fishing boat, was horrified to see how fishermen would accidentally trap and drown dolphins in their fishing nets while fishing for tuna. When he heard the crying of a baby dolphin and its mother gazed into his eyes, he found himself leaping into the water boiling with the thrashing of huge and terrified tuna, sharks, and dolphins. Jon, terrified himself, managed to release the dolphin and its mother. Then, with his knife, he cut the net and freed the rest of the animals.

Of course, Jon was fired. When he finally got home, he thought about the dolphin situation and all the animals being driven to extinction. What could he do? He had no degree and was not wealthy, but he desperately wanted to make a difference. So he founded the Endangered Species Chocolate Company. For each candy bar the company sells, “Chocolate Jon” donates 10% of the profits annually to organizations dedicated to fighting for the species’ survival. Dr. Jane and “Chocolate Jon” created a chimpanzee bar that raises money for the Jane Goodall Institute. “Chocolate Jon” offers Roots & Shoots groups a special fundraising arrangement. Contact the Jane Goodall Institute Education Coordinator at 240.645.4000 or www.janegoodall.org for more information.

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